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Marketing & Advertising

The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases.

SEE ALSO Subject CollectionsAssociations on the Net

Resources in this category:

Advertising Age
http://adage.com/index.php
Magazine covering marketing and media.
Adweek
http://www.adweek.com/aw/index.jsp
American Demographics
http://adage.com/americandemographics/
American Demographics is a site with full text articles analyzing trends in American demographic studies. Information and discussions from technology trends to traditional values to housing demands are available.
Business to Business Marketing
http://www.btobonline.com/
Call Center Magazine
http://www.cconvergence.com/
Internet Advisor
http://advisor.com/adv/InternetAdvisor
"Internet Advisor is the complete technical guide to mastering the technology and achieving the business benefits of the Internet, the World Wide Web, and Intranets, perhaps the most important technology breakthrough of all. Written by expert consultants and developers, Internet Advisor explains exactly how to design, build, deploy, and manage applications that use Web, Intranet and Internet technology to extend your business."
KidScreen Magazine
http://www.kidscreen.com/
Online version of KidScreen, "an international trade magazine serving the information needs and interests of all those involved in reaching children through entertainment."
Sell It On the Web
http://sellitontheweb.com/
"A free WWW resource and newsletter dedicated to helping businesses build and maintain an effective Web storefront. Includes ecommerce news, analysis and reviews as well as step-by-step guides covering topics such as building a store and enabling technologies."
Strategy Magazine
http://www.strategymag.com/
"Strategy is a national publication for marketers - a newspaper that looks at the people and strategic thinking behind Canada's marketing successes and failures."
Web Digest for Marketeers
http://www.wdfm.com/
Web Marketing Today
http://www.wilsonweb.com/wmt/
Webmaster T's World of Design
http://www.tsworldofdesign.com/
Webmaster T's World of Design "an Ezine Devoted to Web site Promotion Marketing, Design and Development" is devoted to offering information on how to assemble web pages by offering tutorials, marketing strategies, style guides and a three step promotion plan. They also have featured articles and have links to related web pages.
Who's Marketing Online
http://www.wmo.com/
"An interactive magazine for Web marketers."
ZCommerce
http://www.zcommerce.com
"Online marketing professionals should check ZCommerce.com every business day for columns, articles, interviews and site profiles focused on e-commerce issues and selling online."
ZCommerce
http://www.zcommerce.com
"Online marketing professionals should check ZCommerce.com every business day for columns, articles, interviews and site profiles focused on e-commerce issues and selling online."

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